CASE STUDY
Stogiannis Winery
A digital experience centered around wine.
Overview
Stogiannis Winery is a family-run winery with a clear sense of character. The goal was to create a modern website that respects and conveys its traditional identity. Not "luxury for show." Not design for trends. But a premium feel rooted in authenticity.
Challenge
How character becomes a digital experience
The challenge was not modernization.
It was translation.
How do you express heritage, craft and character through a contemporary digital interface — without becoming decorative, generic or artificial?
Solution
Design with purpose and restraint
The design was guided by material, tone and restraint — not by visual impact.
We deliberately avoided strong contrasts and "photogenic" colour choices. The palette draws from earth, stone and wood, allowing the site to function as an extension of the product rather than a stage built around it. Typography was selected for character and legibility, without drawing attention to itself. The layout prioritises hierarchy and rhythm over visual noise.
Behind the interface, the site was built on a modern technical foundation, with clear priorities: speed, stability and longevity — not short-term effects.
Result
A digital identity with character
A site that feels premium without being excessive.
A digital identity that reflects the winery's real character rather than an invented aesthetic.
A contemporary expression of family tradition.
Performance
Performance was treated as part of the design process, not an afterthought. Fast load times, visual stability and smooth interaction ensure the site delivers on its premium positioning.
Metrics based on the homepage as tested via Google PageSpeed Insights (mobile).
SEO as Foundation
SEO was built into the project from day one, as part of the site's architecture and overall implementation. A site-wide SEO implementation focused on structure, content and performance included:
- Clean page and content structure
- Semantic hierarchy & headings
- Optimized URLs
- Internal linking logic
- Search-driven content structuring
- Technical SEO (Core Web Vitals)
- Structured data & semantic markup
Color Palette
The palette draws from earth tones rooted in wine and vineyard — burgundy, deep green, warm stone. Restrained, not decorative. Premium without the luxury cliché.
Visual Gallery
Wine catalogue with filters
Photo library
Custom map
Mobile-optimised experience