E-shop cost in Greece

E-shop cost isn't a build price — it's system cost

Most people ask: "How much does an e-shop cost?"
The better question is: what does it need to run every day?

Cost is not one number.
It's a structure.

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1) One-off cost: the build

The initial cost depends on:

• theme vs custom design
• product and category setup
• special requirements (B2B, shipping, ERP)
• how complete the hand-off is

The goal is not a website. It's a stable system.

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2) Recurring cost: what continues after launch

Includes:

• Shopify subscription or hosting
• domain
• SSL (usually included)
• apps
• support & improvements

"An e-shop doesn't cost money when you build it — it costs money when you ignore it."

Predictability matters more than price.

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3) Apps & integrations: the hidden layer

Most serious features come with a cost.

The smart way:

• keep only what works
• remove unused tools
• treat apps as business tools, not gadgets

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4) Support: the cost most people undervalue

Support means:

• safe updates
• performance checks
• UX improvements
• payment/shipping debugging
• security monitoring

No support = slow decline.

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5) Where small businesses should invest

In:

• checkout reliability
• mobile performance
• dependable tools
• ongoing care
• good content

Avoid overbuilding. Aim for stability.

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Bottom Line:

E-shop cost is not the build quote.
It's the cost of staying functional, fast, and reliable.

Treat it as a store — not a webpage.