Payments & shipping in Greece: what to watch
Gateways, cash-on-delivery, shipping pricing.
In Greece, conversion is won (or lost) at payments & shipping
Most users don't abandon because of the product — they abandon because the payment and delivery flow doesn't feel clear or safe.
1) Payments: offer options without clutter
Best-performing options:
- card (Stripe, Viva)
- cash-on-delivery (still huge in Greece)
- PayPal for tech/tourism
- bank transfer only where necessary
"The easier it is to pay, the less the customer hesitates."
Make payment methods visible early — not only at checkout.
2) Cash-on-delivery: advantage or trap?
Pros:
- boosts conversion
- lowers trust barrier
- ideal for B2C categories
- more returns
- requires confirmations
- not ideal for high-value products
3) Shipping pricing: clarity wins
What works:
- flat rate
- free shipping threshold
- early visibility of cost
- simple rules (no complex calculators)
4) Couriers: part of the user experience
Greek customers judge your shop by the courier's performance.
Improve with:
- proper integrations
- working tracking links
- realistic delivery windows
- SMS/email notifications
5) Returns: clarity builds trust
Explain:
- how
- when
- cost
- time
Bottom Line:
Payments & shipping = half your conversion rate.
Make them predictable, simple and trustworthy — everything else builds on that.