Product content that sells
Specs, benefits, visuals that convert.
Products don't sell themselves — clarity does
Most users abandon because they're not fully sure what they're getting.
Good product content answers the "what / why / how" before they doubt.
1) Description that explains without exhausting
A good description:
- says what the product does
- who it's for
- what problem it solves
- why it's better
- how it's used in real life
"A product description isn't copy — it's clarity."
2) Specs clear and visible
Specs should be:
- structured
- readable
- easy to scan
3) Benefits: what the user gains
Features = function.
Benefits = value.
Benefits drive conversions.
4) Photos: half the buying decision
Great product photos:
- are bright, sharp, honest
- show detail
- show scale
- show use
5) Video: short and helpful
Show:
- real product handling
- key functions
- size & feel
6) Social proof on the product page
Use:
- photo reviews
- small Q&A
- real user experiences
Bottom Line:
Product content = clarity + visuals + trust.
Show clearly what the product is and why it matters — and conversion follows.