Website cost: what you pay for and why
Transparent breakdown of costs and deliverables.
Why prices vary so much
If you've requested quotes before, you've seen the range:
€500 → €3,000 → €10,000 — for something that "looks similar."
In reality, it's not the same.
A website isn't decoration.
It's a business tool — and its value depends on purpose, structure, and execution.
1) What you're actually paying for
You're not paying for "number of pages."
You're paying for:
- Strategy → how the site will drive outcomes
- Design → clarity and trust-building
- Implementation → stability, speed, scalability
- Copywriting → what is said, in what order, and why
- Optimization → performance, SEO baseline, usability
2) What increases (or reduces) the price
The cost goes up when your needs require:
- Custom design instead of templates
- Special functionality (CRM, booking systems, automations)
- Conversion-focused copywriting
- Multi-language structure
- User/market research before design
3) What "a good website" means in practice
Not "beautiful."
Not "animation-heavy."
A good website:
- Loads fast
- Makes sense immediately
- Feels trustworthy
- Leads to a clear next step
- Works flawlessly on mobile
- Can evolve without a full rebuild
4) Clarity before starting = smooth collaboration
Make sure you agree on:
- Who writes the copy
- Where images come from
- Number of revision rounds
- Timeline with dates
- Exact functionality to be delivered
Example of value
"Reduced loading time from 4.2s → 1.1s and increased lead submissions +38% in the first month."
The value is in the result, not "a homepage."
Bottom Line:
You're not buying a website.
You're investing in a system that generates business.
- Low cost → low performance.
- Proper investment → predictable results.