Keyword research for the Greek market

How to read search demand in Greece

Keyword research in Greece isn't "grab the 100 biggest keywords and you're done."
Search volumes are smaller, languages mix (EL/EN/Greeklish), and intent matters more than raw numbers.

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1) Start from the business, not the tool

Before opening any tool, you need clarity on:

• What you sell / what you offer
• Who your audience is (customer type)
• Your core services / categories
• The questions customers ask most often

These become the "topic pillars" of your keyword research.

"You don't chase volume — you chase the right intent."

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2) Intent: information, comparison, purchase

For every keyword, identify what the user wants to do:

Informational intent:
"what is…", "how does…", "how much does… cost"

Comparison / research intent:
"best…", "compare…", "x vs y"

Transactional intent:
"buy…", "book…", "company for…"

Local intent:
"near me", city, area, neighborhood

Your pages and articles must match the intent — not attract irrelevant clicks.

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3) Volume in Greece: small numbers, big meaning

In the Greek market:

• Absolute numbers are small — that's normal
• Relative comparison matters more (keyword A vs keyword B)
• Long-tail keywords (3–5 words) often bring "warmer" traffic
• A keyword with "only 50 searches" can still be perfect if it fits your product

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4) EL/EN queries: Greek, English, mixed

Especially in Greece:

• Many users search in Greek ("κατασκευή ιστοσελίδων")
• Others search in English ("web design athens")
• Often there's a mix ("eshop thessaloniki", "seo υπηρεσιες")

What this means for you:

• You need both EL and EN keyword lists
• Core service pages can target Greek keywords
• Supporting content (articles) can target English keywords — especially in B2B, tech, tourism

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5) Seasonality: what rises when

In many industries (tourism, education, B2C):

• There are peak months and slow months
• Certain queries spike in specific periods (summer, Christmas, tax season)

Practically:

• Look at 12-month trends, not just averages
• Publish content slightly before peak periods
• Don't panic if keywords drop in off-season — it's natural

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Bottom Line:

In the Greek market, keyword research isn't a contest of high search volume.
It's a mix of:

• correct intent
• realistic volumes
• EL/EN queries that reflect your audience
• seasonality that shapes demand

The better you understand how people search, the less you write content "in the dark."