SEO in practice: no magic
Methodology: research, on-page, technical, content, links.
SEO is not a trick
Not "how to fool Google."
It is a structured, consistent process.
"SEO isn't ranking #1. It's the steady flow of the right visitors who come to you every day."
1) Research: understand real search demand
We first identify:
- What people are searching for
- Which phrases they use
- Their intent (information vs purchase)
- Who ranks now and why
"If you don't understand search intent, you're just talking to yourself."
2) On-page SEO: clear communication
Google and humans should understand the same message.
- H1 → page topic (once)
- H2 → sections
- Copy → clear and concise
- Internal links → guide reading
"We don't write to sound smart. We write to be useful."
3) Technical SEO: access & speed
The page must:
- Load fast
- Be mobile-first
- Have clean HTML structure
- Use proper metadata & schema
- Not collapse under Core Web Vitals
"Speed isn't for Google — it's for the user who leaves after 3 seconds."
4) Content that solves the problem
Good content = the user stops searching.
Examples, steps, clarity.
"Good content makes the user stop looking."
5) Links: few, but real
One real reference > fifty generic links.
Bottom Line:
SEO is a repeatable process, not a hack.
Research → On-page → Technical → Content → Links
then consistency.
The winner is the one who sticks to the plan.