SEO cost & how to evaluate offers
What you pay for, benchmarks, proposal red flags.
Why SEO pricing isn't fixed
SEO doesn't come with a fixed price tag. The cost reflects time, competitive difficulty, and the actual work your website needs.
To judge an offer properly, you need clear information — not vague assumptions.
"Effective SEO is measured by actions — not guarantees."
1) What you're actually paying for
Behind every SEO fee, you're paying for:
- Research (keywords, competitors, search intent)
- On-page improvements (structure, titles, content)
- Technical work (speed, mobile, crawlability)
- Content creation or enhancement
- Ongoing monitoring and monthly adjustments
2) How to compare SEO offers
Look at the scope, not the price.
A solid proposal should explain:
- What will change on your site
- Which pages will be improved
- How much content will be produced
- Which technical checks will be done
- How progress will be communicated (even in a simple monthly message)
"You don't need a PDF report — you need someone who can explain what was done and what comes next."
3) Common red flags
Avoid proposals that include:
- Guaranteed rankings ("#1 in 30 days")
- Vague "SEO packages" (Bronze / Silver / Gold)
- Backlink-only strategies
- No clear list of tasks
- No communication or transparency
4) Choosing the right partner
The right person:
- Explains things simply
- Doesn't promise magic
- Has real examples of work
- Can outline what happens in the first 2–3 months
- Focuses on progress, not slogans
Bottom Line:
You're not comparing prices. You're comparing work, clarity and transparency.
A good SEO offer tells you clearly what will be done, how, when, and why.