Services → Google Ads
Google Ads that Work.
We bring the right people to your website — not just clicks.
You're not paying for traffic. You're investing in a system that targets real intent, controls cost, and turns interest into action.
What we mean by 'Google Ads that work'
Clear objective
Every campaign begins with a real business outcome: leads, sales, calls.
True intent
We don't chase keywords. We target searches that show immediate need.
Continuous improvement
Measure, test, exclude, refine — weekly.
This isn't "advertising." It's a customer acquisition system.
The process
Initial discussion · 15–30'
We review your product or service, margins, goals, and budget.
Strategy & keyword intent
I map needs, search intent, and competition. I choose what's worth targeting.
Ad copy & landing pages
I write clear messages that filter bad clicks. I recommend landing pages built for Ads when needed.
Campaign setup
I build structured campaigns, ad groups, keywords, match types, and extensions — correctly from day one, with proper tracking.
Launch & monitoring
I monitor performance closely during the first days and make early adjustments.
Optimization
I manage negative keywords, run A/B tests, tune bids, and refine audiences — continuous improvement.
Reporting
I provide clear numbers: cost per lead, conversion rate, search terms, revenue (when applicable).
Scale or adjust
If it works, I scale carefully. If not, I change direction.
Roles & responsibilities
You
- Define goals & budget
- Provide access to Google Ads & Analytics
- Approve structure & ad copy
- Share insights from incoming leads
- Handle timely follow-up
Workflows
- Develops campaign strategy & intent-based keyword research
- Writes and tests ad copy
- Sets up tracking & conversions
- Manages bidding & budget
- Performs weekly optimization
- Provides monthly reporting & actionable guidance
Requirements
Google Ads account
If you don't have one, we set it up. If you do, we organize it properly.
Landing pages
We review structure, messaging, and conversion elements.
Conversion tracking
GA4, Tag Manager, events, forms, calls — proper tracking from day one.
Setup
Clean account structure
Campaigns built for scale, without chaos.
Meaningful metrics
Actual conversions — not vanity numbers.
Budget & bidding
Start carefully, find the balance point, then scale.
Note
We run campaigns only when the website has the technical foundation needed for real performance. This usually means we've built it ourselves or the structure is solid enough. We don't run Ads on funnels that cannot perform.
Pricing & deliverables
Pricing depends on ad spend and campaign complexity. After the first call, you'll get a clear proposal.
What you're actually paying for
- Campaign strategy & keyword research
- Ad copywriting & testing
- Conversion tracking setup
- Weekly optimization
- Monthly reporting
- Ongoing consulting
- Ad spend (paid directly to Google)